Honda. Civic Hatch: BARBARO
WE WERE TASKED TO DRIVE AWARENESS AROUND THE HONDA CIVIC HATCHBACK LAUNCH TO THE HISPANIC-AMERICAN AUDIENCE.
Creating engaging imagery that is more relevant. Reinforcing the "Bárbaro" concept using places that really speak to the central idea of "bárbaro". Engaging look and feel creating distinct visuals that will catch attention across all platforms.
