LOVIN'. A McDonald's Musical.
McDonald's wanted to target hispanic millennials through a music campaign. This was the perfect opportunity to make a dream come true... making a musical! We partnered with an up and coming artist, Leslie Grace. And most importantly, we contacted a millennial to direct the musical, Daniel Cloud. Check out the musical, and be careful.. the tune is very catchy!
To launch the musical, we created a trailer that aired during the "Premios Juventud" gala.
BEHIND THE SCENES
Since the musical was full of a lot of influencers, we decided to create behind the scenes content that could also give the users a more inmersive experience. You can check the playlist here!
