#WorryFree Celebrations. State Farm.

When the World Cup is on, the world around us shuts off. At least that’s how Latino’s see this grand event. We become so involved watching our teams play that we get lost in the celebrations – and that’s when destruction tends to occur.

So we created a total market campaign that encourages World Cup fans to celebrate #WorryFree during this time of year. That way, if you happened to mistakenly break your windows or crash your car while celebrating, worry not - State Farm has you covered. 

The Digital and Social Media Campaign

We developed a Facebook tab where users were able to upload their celebratory videos and slow-mo them. We made a tutorial video to teach them how to do it. 

AND OF COURSE, WE ALSO MADE #WORRYFREE VIDEOS

We had videos for different latino countries so that we could share them in our social media platforms each time one of those countries scored or won a match. Here are a few examples. Check them out!

The Case Study.

Get a glimpse of the entire campaign.